The Mary Jane Society Podcast
111_ This New AI + Neuro Tech Is The Future For Cannabis Product Development
Episode Notes
What if you could R&D a cannabis product or cultivate a strain knowing the precise effects a specific cannabinoid or terpene would provide a person based on scientific evidence? You can.
Our latest guest is Israel Gasperin, the CEO of Zentrela, a scientific research company using EEG and AI technology to measure the brain waves of a cannabis user as a way to understand the impact of cannabis on the brain and how it alters a person's mood.
Brands are using the technology to provide scientifically backed evidence on how specific cannabinoids and terpenes can affect a person by using their products. It will be a game-changer for breeders and product developers looking to provide a particular effect to their consumers.
The technology is groundbreaking for cannabis brands, breeders, and cultivators. Pax used it to prove the efficacy of the entourage effect in their rosin-based products.
https://zentrela.com
https://www.linkedin.com/in/israelgasperin/
Show Outline:
- What is the Cognalyzer?
- How does it works to measure cannabis's effects on the brain? THC vs. terpenes!!!!!!
- What are some of the critical insights you gain using this technology?
- (Onset time, intensity, and duration of the psychoactive effects for specific consumer types, individual is a regular, experienced consumer or a lower-tolerance, infrequent consumer.)
- Guides product development? Case studies on how brands are using it? Who is mostly interested in using the Cognalyzer?
- How do you ensure the accuracy and reliability of the data collected by the Cognalyzer?
- Cognalyzer method vs. traditional clinical trials for studying cannabis effects? What are the main advantages?
- What are some of the challenges or limitations of using EEG and AI to study cannabis effects?
- How might this research impact cannabis regulations or policies in the future?
- What's next on the horizon for Zentrela's cannabis research using this brain wave technology?